Real-world results
What apm delivers
A track record built over two decades, working directly on every programme.
allbeauty
Sales revenue
Fiona took over management of the allbeauty affiliate programme, tasked with increasing sales whilst maintaining margins.
Objectives
- Improve affiliate market share compared to competitors
- Increase active and productive affiliates
- Active media planning and tenancy spend whilst maintaining controls and margins
Actions
- Ran competitor comparisons amongst top-tier affiliates to identify growth opportunities
- Targeted recruitment strategies and reinvigoration programme
- Regular monitoring of product sales to ensure target margins were maintained
- Monthly media planning to ensure profitable tenancy bookings
- Commission reviews and adjustments required to maintain profitability
Results
Easylife
Sales up
Fiona took over management of the Easylife affiliate programme and has continued to increase revenue year on year since.
Objectives
- Relaunch programme with Awin
- Increase conversion rates
- Increase sales
- Reduce CPA
Actions
- Managed integration with Awin and migration of affiliates from previous networks without impacting on sales volume
- Identified and recruited new affiliates using third-party technology to identify competitor affiliates
- Improved validation processes ensuring faster payment to affiliates and Awin Index increase
- Audited and re-engaged with affiliates, optimised them, improved creative, and engaged in regular communication
- Utilised exclusive consumer offers and tenancies to leverage additional placements
- Promoted affiliate-only flash sales to increase sales during slow periods
Results
Flowercard
Sales revenue
Fiona was recruited again to manage the Flowercard programme after it was managed by another agency for two years. The programme had steadily reduced volume during that time and Fiona was tasked with getting sales back up to original levels.
Objectives
- Increase sales
- Increase new customers
- Reduce CPA
- Resolve technical issues
Actions
- Fixed issues with new and existing customer tracking which resolved CPA being artificially inflated
- Audited and re-engaged with affiliates, optimised them, improved creative and engaged in regular communication
- Monitored competitor activity and adjusted commission and offers accordingly
- Resumed free and paid tenancy placements
Results
XLN Telecom
Sales up
When Fiona took over the management of the XLN affiliate programme there was an issue with low lead-to-sale conversion rates and high cost per acquisition. The channel was also highly dependent on one affiliate and XLN was unsure how to diversify and expand the programme.
Objectives
- Increase sales
- Improve conversion
- Reduce CPA
Actions
- Moved commission payments from lead to sales basis and created a robust validation system improving lead-to-sale conversion 3 fold
- A sales-based commission structure allowed for expansion into cashback sites
- Utilised third-party technology to locate and recruit new content affiliates
- Optimised existing affiliates and monthly tenancy placements which resulted in an uplift across the board
- Worked with the product team to create affiliate-specific products which ensured optimal position within comparison sites
Results
Ready to see results like these?
Fiona works with a small number of clients at a time. If you'd like to discuss your programme, get in touch.