affiliate performance marketing

APM is run by Fiona Edwards — an affiliate marketing professional with over 20 years of experience. APM works with a small, carefully selected group of clients, so every programme receives genuine senior expertise, day to day.

APM team collaboration

Senior expertise. A small client list. Exceptional results.

APM is deliberately small. Fiona Edwards has spent 20 years managing affiliate programmes for some of the UK's best-known brands — and works with a handful of clients at a time to keep the level of service exceptional. No junior account managers. No being passed around. Just senior-level expertise applied directly to your programme, every day.

Don't take my word for it

What clients say about Fiona

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Fiona and her team are great and really know their stuff. They are very knowledgeable in the affiliate space and also have a lot of contacts at various companies to negotiate the best deals with regards to tenancies etc. Communication is top notch and Fiona is always ahead of the game. Requested work is carried out promptly and with little effort. Reporting is clear and easy to read with valuable insights and suggestions to help improve performance and the account overall. It has been a pleasure working with Fiona and the team and the account has benefited greatly.

Marco CriscuoloDirector of Channel EffectivenessAll Beauty & Fragrance Direct

Real-world results

A track record that speaks for itself

From +70% sales revenue for allbeauty to +352% new customers for XLN — see the full case studies.

View case studies

Services

Specialist services, delivered personally

£1000 per networkOne-off fee

Full Programme Audit & Growth Strategy

A comprehensive audit of your existing affiliate programme with a detailed growth strategy and affiliate recruitment list — ideal if you want to manage it in-house with a clear roadmap to follow. If you decide to take up full program management, you'll receive the fee credited back.

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£500One-off fee

Affiliate Recruitment List

A hand-curated list of relevant affiliates for your programme, researched and qualified to match your sector, audience and commission model, just without the strategy.

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NegotiableFixed cost + CPA

Full Programme Management

End-to-end management of your affiliate programme — strategy, recruitment, optimisation, reporting and everything in between. Pricing is affordable and tailored to your programme. I work on a combination of monthly fee and tenancy.

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I have helped:

FlowercardTwiningsDysonLebaraallbeautyRush Hair & BeautySavile Row Company LondonTower HealthYutrientsScottish Friendly
FlowercardTwiningsDysonLebaraallbeautyRush Hair & BeautySavile Row Company LondonTower HealthYutrientsScottish Friendly

No obligation.

Free Program Review

Not the same as the full program strategy doc, my no-obligation review of your existing affiliate programme includes looking at the main stress points I see crop up and a frank conversation about whether its being managed to its full potential. Or if you're starting from scratch I'll take a look at the numbers and let you know if affiliates is for you. You'll get honest, senior-level insight with no sales pitch attached. If I can't bring added value I will let you know.

Business growth and projections data

Roadmap to Success

Costs & Projections

APM's Costs & Projections service offers a detailed 12-month roadmap, aligning expenses with expected returns, ensuring justified costs, and providing a transparent commitment to your affiliate marketing success.

Don't take our word for it

Case Studies: Real-world Results

Explore how APM's strategies revolutionised businesses, unlocking unparalleled success in affiliate marketing.

Supercharge Your Success Today!

Let's discuss how APM's expert affiliate strategies can elevate your business. Schedule a call now for personalised insights and a roadmap to success.