Boutique Affiliate Marketing
Senior affiliate expertise, working directly on your account
APM is run by Fiona Edwards — an affiliate marketing professional with 20 years of experience. APM works with a small, carefully selected group of clients. That means your programme gets genuine senior attention, every single day.
What is affiliate marketing?
Affiliate marketing promotes your product or service on relevant third-party sites, driving qualified customers directly to you. Payment is performance-based — you only pay for results, making it one of the most cost-effective acquisition channels available.
How does it work?
Four parties work together to drive performance
The Advertiser
You sell a product or service online and want to drive incremental sales through affiliate partnerships. You have your own unique KPIs, margins and challenges — and your programme strategy is built around those, not a generic template.
The Affiliate
The partner who promotes your brand through content, comparison, cashback, email or social — and sends customers to you. Affiliates come in all shapes and sizes. APM advises on the right mix for your business and recruits them proactively.
The Network
Networks provide tracking, reporting and monthly publisher payments. They also host industry events and provide valuable market insights. APM recommends and manages the best network for your needs.
APM — Your Expert
20 years of affiliate marketing expertise, applied directly to your account. No account managers, no handoffs. Fiona works on your programme personally — bringing senior-level strategy and day-to-day management that most agencies simply cannot offer.
What affiliate marketing can do for your business
5 ways to increase affiliate sales
Proven tactics applied to every programme
Understand your affiliates
Every affiliate works differently. The right assets, incentives and support are identified for each partner — unlocking performance that a one-size-fits-all approach will always miss.
Understand your competitors
Locate and recruit your competitors' top affiliates. Monitor their messaging, identify what's working for them, and use those insights to sharpen your own programme.
Increase average order values
Push high-value products and run spend-and-save incentives that reward customers for spending more — improving revenue per transaction across the programme.
Improve click volume and conversion
Create compelling incentives for affiliates, audit content quality and consistently recommend site improvements that turn more clicks into confirmed sales.
Optimise, optimise, optimise
Constantly monitor results — encouraging top performers and diagnosing underperformers. Ongoing optimisation is what separates a good programme from a great one.
Ready to work with a specialist?
Fiona takes on a limited number of clients to ensure every programme receives the attention it deserves. Get in touch to find out if there is availability.